DIVE IN TO THE DRIVE IN - Cornwall’s N0.1 event
Campaign Results
A paid and online campaign to sell tickets for Time Out’s “best open air event”
E-commerce
360’ CONTENT
sALES
The Brief
Wavelength Promotions needed a campaign to promote and sell tickets for their Drive In event using paid media and social. Existing footage lacked family appeal and the breadth needed to display the location to its full glory.
They needed:
A campaign hook and execution
Video and photography
Press and editorial
The Solution
Dive In to The Drive In connected Wavelength’s surfing past with the event. During development the strategy was changed to broaden the appeal to Cornwall’s No1 event + capitalise on the summer festival season.
Assets:
Video and stills
Press campaign
Distribution and management of social media.
The Results
The event was a sell out. The figures showed an amazing UPTAKE IN TICKETS GENERATED BY LOCAL SEARCHES AND SPECIFIC REGIONAL GEO TARGETING. OVER 6-8 weeks our team created CORNWALL’S NO1 EVENT
Results:
30-40% ROI week-in-week-out
Pre sale boom
Local GEO returns
What started as a hook to convince families to go to the movies became a campaign to promote one of Cornwall’s most beautiful locations. We creatED a full ONLINE and OOH campaign with a paid strategy for Facebook and social media. The CAMPAIGN ran for 3 months and had a massive success.
Drive In to The Drive In - Corwall’s No1 event
Starting with a re-edit of previous video footage we created a new video to generate sales for the Drive In website then moved to create paid ads for Facebook with back up from a press style campaign. The strategy aim was to quickly get the offer across + generate pre-sales. Utilising iconic images and killer copy.
CONTENT- Paid and social
PRESS advertising and OOH
UTilising both copywriting, taglines and graphic design we craeted various assets to be used as posters, ooh and in conjunction with traditional press and pr. later those assets were reversions for online and facebook paid. the result was a cohesive campaign with a consitant look and feel. it also saved the brand time and money utilising a single mantra - dive in to the drive in.
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