WAGAMAMA - Bowl to soul
Campaign Results
New content for giant screen and social platforms
CONTENt
SOCIAL
OOH
The Brief
Wagamama had acquired a site at Heathrow T5, a giant screen. They were also planning to roll out content
screens across high street retail
outlets and needed social synergy.
They needed:
Video and photographic content
An iconic look and feel
A social campaign
The Solution
Heathrow T5 is a fashion hub. UC analysed the site and created storyboards a very original graphic style, a new look and feel for the food and drinks industry.
Assets:
Storyboard and shoot production
Photography and video
In-store social shoot
The Results
Wagamama saw a massive increase
in foot traffic and the lead acknowledged the work as fashionably unique. Social results were also strong with a clear increase.
Results:
Increased followers
Boom in sales
Clearly brand recognition
Heathrow T5’s master screen is about as big as it gets. Technically challenging not only in terms of quality but dimensions UC researched and developed content way beyond standard food and drink specs. A specialist team of home economists and production specialists then produced mouth watering table top videos which doubled as menu boards for this highly original OOH site.
Giant screens - OOH and social
Website + social - Bowl to Soul
Following the success of Heathrow Wagamama want to unify content across shop front, retail outlets and their social feed. Being social budgets were adjusted and Unit Creative created a table top studio within branches of Wagamama working with their chefs and staff to replicate the Bowl To Soul experience.
Paid advertising and social.
Developed directly from Wagamama asset library and new material shot specifically for social formats the campaign continued on-line with classic recipes and editorial photographic shoots.
See other Campaigns
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