WAGAMAMA - Bowl to soul

Campaign Results

New content for giant screen and social platforms

CONTENt

SOCIAL

OOH

The Brief

Wagamama had acquired a site at Heathrow T5, a giant screen. They were also planning to roll out content
screens across high street retail
outlets and needed social synergy.

They needed:

  • Video and photographic content

  • An iconic look and feel

  • A social campaign

The Solution

Heathrow T5 is a fashion hub. UC analysed the site and created storyboards a very original graphic style, a new look and feel for the food and drinks industry.

Assets:

  • Storyboard and shoot production

  • Photography and video

  • In-store social shoot

The Results

Wagamama saw a massive increase
in foot traffic and the lead acknowledged the work as fashionably unique. Social results were also strong with a clear increase.

Results:

  • Increased followers

  • Boom in sales

  • Clearly brand recognition

Heathrow T5’s master screen is about as big as it gets. Technically challenging not only in terms of quality but dimensions UC researched and developed content way beyond standard food and drink specs. A specialist team of home economists and production specialists then produced mouth watering table top videos which doubled as menu boards for this highly original OOH site.

Giant screens - OOH and social

Website + social - Bowl to Soul

Following the success of Heathrow Wagamama want to unify content across shop front, retail outlets and their social feed. Being social budgets were adjusted and Unit Creative created a table top studio within branches of Wagamama working with their chefs and staff to replicate the Bowl To Soul experience.

Paid advertising and social.

Developed directly from Wagamama asset library and new material shot specifically for social formats the campaign continued on-line with classic recipes and editorial photographic shoots.

See other Campaigns

Find out how we stopped traffic at Heathrow airport, sold out sushi in Marks and Spencer and generated winter e-commerce pre-sales for summer sports.

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