NOTCH - Passion for Life
Campaign Results
A new look and feel produced renewed engagement and higher ROAS
RATING INCREASE
FULL SERVICE CAMPAIGN
7 @ ROAS
The Brief
As a successful “mark of achievement” brand Notch wanted to move into a wider market, become a household name.
They needed:
A new emotional offer
A new corporate identity
A social campaign
E-commerce services
Way to incorporate partner deals
The Solution
UC developed Passion for Life + PRODUCED A FULKL SERVICE OFFER INCLUDING A new asset library.
Assets:
Strategy + campaign development.
New website + brand look and feel
12+ months of social campaigns
E-commerce management
Partner deals with IntePride, LMRS, etc
The Results
Over a 12 months period Notch saw substantial ROAS and new customers in many sectors.
Results:
7 @ ROAS / Black Friday
Longer dwell times
Less bounce
Efficient E-commerce and use of Google Shop
From facts to feelings. UC WORED WITH NOTCH TO PRODUCE AN emotive hook - your passions, your Notch. CENTRED AROUND PASSION FOR LIFE we ALSO developed a new look and feel from website TO paid + ORGANIC social. The new content and rebranded advertising produced impressive paid results.
The hook - Passion for Life
Website + social - Notch Stories
Short video content created for both the Notch website &
social media added human interest and genuine engagement.
Paid advertising and ORGANIC.
Notch identified Facebook as their main paid network but were interested in developing other areas such as TikTok. Working through various campaigns we settled on a direct offer driven sales approach linking back to passion for life. This strategy also included an investigation of niches and a proposal for funding development and equity finance.
A perfect example of a brand with appetite and the desire to grow.
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