Wasabi - Fresh Daily
Shooting video + photography simultaneously increased ROAS and produced an asset library for OOH, online and web.
COMBINE
Video + Photography
100%
Sales increase
Campaign Results
CREATE
Large asset library
The Brief
Asian and Korean food innovators Wasabi needed a creative, photography and video solution for their new M&S OOH launch
Solution:
Campaign hook
Storyboarding
Full service shoot
Production
The Solution
From Wasabi’s brief Unit created a campaign based around #freshdaily. Shooting content for OOH, online and later for social formats.
Assets:
Studio shoot
Food styling
Video
Photography
The Results
Wasabi saw a marked increased in Marks & Spencer sales and development of their social engagement.
Results:
Greater production ROAS
Large OOH technical support
Muti platform content
Increased social engagement
WASABI - FRESH DAILY
Website + Social
PAID MEDIA
Combine video and photography
Working with Wasabi’s in-house master chef Unit Creative created a set within a studio environment which allowed photographer Ben Fisher to shoot stills alongside the video unit, directed by Carl Prechezer.
Not only did this produce mouth watering results the brand were able to double their content in the same amount of time saving the cost of two seperate shoots
